Ba Lao
commercial Philip Ashby commercial Philip Ashby

Ba Lao

A design that celebrates grit over gloss — this bar interior for Ba Lao channels retro bodega vibes, punk-adjacent graphic energy, and lived-in texture to create a space that feels raw, warm, and unmistakably rooted in place. Exploring imperfect materials, moody light, and tactile surfaces, the concept embraces character and atmosphere over precision, inviting guests into an authentic, story-rich setting.

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Heladeria
commercial Philip Ashby commercial Philip Ashby

Heladeria

Heladeria brings a vibrant slice of Mexico to Monroe, Wisconsin, with a lively commercial build-out for a Mexican ice cream parlor. The design transforms the interior into a welcoming and colorful space, reflecting the warmth and joy of the brand.

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